Project: Pop-a-Prize

Goal: Increase engagement and playing time by giving players a quick and easy goal to simply get them into the game, at which point they’re more likely to keep playing.

My role: UX copy, creative concepts, content design 

The final product: We developed Pop-a-Prize, a super simple game in which players have to select a balloon, pop it, and win a guaranteed prize. Popping balloons for a reward is an action that POP! players are used to randomly popping balloons for rewards so we used that action in the game. The product copy is light and fun, reflecting the easy-to-play nature of the game.