Project: POP! Vs (Vs = short for versus)

Goal: Expand on our popular player vs player leaderboard with a team-based competition.

My role: UX copy, creative concepts, content design 

The final product: We created POP! Vs, a team competition that can be reskinned to fit holidays and events throughout the year, supporting monetization efforts. The name of the feature works in two ways, POP! Vs conveys what the feature is: a competition between two teams. The names of the teams add creativity, fun, and customization.