Project: My Prize Magician
Goal: Develop a feature that would be live for 2-4 weeks at a time providing an additional layer of engagement and revenue.
My role: UX copy, creative concepts, content design 
The final product: Developed a narrative driven feature that kept players engaged by getting them emotionally invested in the plot and the fate of the main character. The product copy is intuitive and easy to understand while also adding to the story.

Opening animation when the user opens the feature for the very first time.

Opening animation when the user opens the feature for the very first time.

First time user experience flow

First time user experience flow

First time user experience flow

First time user experience flow

First time user experience flow. The player then spins the wheel and gets points to fill the bar.

First time user experience flow. The player then spins the wheel and gets points to fill the bar.

First time user experience flow

First time user experience flow

First time user experience flow

First time user experience flow

First time user experience flow

First time user experience flow

Congratulations screen for completing a level, upgrading the character, and progressing in the story

Congratulations screen for completing a level, upgrading the character, and progressing in the story

...and she lived happily ever after

...and she lived happily ever after

Info screen

Info screen

Main screen

Main screen

Next

POP! Vs