Project: POP! Vs (Vs = short for versus)
Goal: Expand on our popular player vs player leaderboard with a team-based competition
My role: UX copy, creative concepts, content design
The results / The final product / The solution / What we did: Created POP! Vs, a team competition that can be reskinned to fit holidays and events throughout the year, supporting monetization efforts. The product copy conveys central elements of the feature, namely teamwork and competition.
Opening screen when the feature goes live
Threshold mission info screen
First time user experience screen 1
First time user experience screen 2
First time user experience screen 3
First time user experience screen 4
First time user experience screen 5
Celebration screen
Win screen
Main screen
Info screen
Team Boost info screen