Project: Pop-a-Prize

Goal: Increase engagement and playing time by giving players a quick and easy goal to simply get them into the game, at which point they’re more likely to keep playing.

My role: UX copy, creative concepts, content design 

The final product: We developed Pop-a-Prize, a super simple game with a guaranteed prize. Players were rewarded Pop-a-Prize for playing for a short amount of time, but long enough to get them into the game. The product copy is light and fun, reflecting the easy-to-play nature of the game.